mardi 8 novembre 2011

Environment Model < Key Trends

Technology trends
Changes in hardware are a main point in the technology trends. Tablets and e-readers are the most important examples. These new types of products are growing very fast and this will continue in coming years. Apple with the Ipad and Amazon with the Kindle are the most often cited as major manufacturers, but there are others (Sony, Barnes and Noble), and the list is still growing. Fnac announced the launch of an e- reader last week.

In addition, software plays an important role with the emergence of applications to read books on tablets for example.

Finally, the online platforms are also becoming more prevalent: Itunes allows to download books, a lot of websites allow to purchase books or make self-publishing, etc…

Regulatory trends
The main issues in regulatory are obviously intellectual property and all aspects of piracy. The appearance of many platforms to download ebooks of course increases the threat of hacking and illegal downloads.



Societal and Cultural trends
People change their way of consuming books and the emergence of new ways of reading allows them to consume books differently. They can now have their entire library with them at all times ! Social networks and blogs also play an key role. Readers can now access information anywhere, even for free.

Socioeconomic trends
The population increases, the demand for books will also increase, and more and more under a digital form. In addition, the education’s world, which is a key player in the world of books, is turning to new ways of reading.


Book-Publishing Industry - Key trends

(Click on the right arrow key to go through the powerpoint presentation)



Finally, we found an interesting article that we want to share with you about trends in the publishing industry. In this article, Kevin Kelly, former Editor and now Senior Maverick at Wired magazine, presented an impressive look at 6 trends that are currently affecting the publishing industry. CLICK HERE TO READ MORE

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