The main points of the Macro-Economic Forces are the following :
- Even if the economy is globally subject to a financial crisis, the book publishing industry seems to successfully go through. Indeed, reading has a huge audience, it is an entertaining, interesting and educating activity which is attractive for a lot of people.
- The structure of costs resources in this industry varies a lot. Raw materials are cheap and easy to access but authors that are well-known should be costly for publishers.
- The quality of the economic infrastructure depends on states of development of countries. Indeed, developped countries have a better built economic infrastructure than emerging countries.
Environment Model - Macro Economic Forces
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